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Secretary General Wu Peiguo: Build China BICES National Exhibition Brand and China National Construction Machinery Brand!

Release time:2021/5/14 14:38:42    Author:

Today is the fifth "China Brand Day", 126 days away from the opening of the 16th China Beijing International Construction Machinery, Building Material Machines and Mining Machines Exhibition & Seminar (BICES 2021). Mr. Wu Peiguo Secretary-General of China Construction Machinery Association (CCMA) and Chairman of Beijing Asiamachine International Convention & Exhibition Ltd. was interviewed by the media on the brand building of China's construction machinery industry. He introduced the industry and BICES exhibition in detail.

Over the past 70 years, China construction machinery industry has continuously made new achievements in innovation and development the industrial enterprises have walked out a road of rapid development: First, since the "13th Five-Year Plan", the industry sales revenue and product sales have grown rapidly. The industrial scale of the construction machinery industry has grown from RMB457 billion at the end of the Twelfth Five-Year Plan (2015) to over RMB700 billion in 2020, with an average annual growth rate of about 8.96%; Second, China's construction machinery industry has achieved remarkable results in various innovations and development, and has continuously made new breakthroughs in the research, development, application of high-end core technology and intelligent products; Third, the industrial structure is continuously optimized to meet the ever-changing market demand, promote the pace of internationalization is steadily advancing and the further improvement of global industrial layout. It can be said that more and more Chinese construction machinery enterprise brands have successfully risen to be global well-known brands and a "bright business card" of China's equipment manufacturing industry.

As an authoritative organization of the industry, China Construction Machinery Association (CCMA) has played an important role in the process of brand building of the industry. Especially in recent years, CCMA has been guiding and promoting the industry towards high quality, internationalization and branding through the preparation of industry development plan, group standard formulation and revision, organization and holding of domestic and international exhibitions, evaluation and recommendation of industry science and technology awards, and identification of new products in the industry, with the goal of "policy leading industry development and market promoting industry upgrading". The BICES exhibition hosted by CCMA is an important platform for the global and China’s construction machinery brands building. Which is the first professional exhibition of construction machinery in China. Today, it is an influential international exhibition in the field of global construction machinery with industry advantage, regional advantage, exhibition venue advantage, brand advantage and organizer advantage.

BICES has incomparable advantages to other commercial exhibitions, which has become the first choice for high-quality visitors and various user groups to visit, is a platform for communication and purchase, scientific and technological innovation achievements display platform, valued exchange platform and industrial high-quality development platform. With the development of BICES, the rapid growth of a number of well-known brand enterprises in the industry, will play a more important role in accelerating the construction of the industry to the new development pattern.

BICES 2021 will be held in Beijing on September 14-17 this year, the exhibition continues to be unanimously favored by the construction machinery industrial enterprises. The well-known enterprises of the industry have all registered to participate in the exhibition, and the number of exhibitors and booth area has significantly exceeded the previous. At present, the domestic exhibitors with large registration area are LIUGONG, SANY, SDLG, XCMG, SHANTUI, ZOOMLION, CRCHI, SUNWARD, HELI, DINGLI, Jonyang, Keestrack, CREG, LNSS, Yishan, Han's Laser, EDDIE, JIACHEN, SAILUN, TOSUN, STRONGER and etc, as well as large foreign exhibitors are CAT, KOBELCO, HITACHI, CUMMINS, KAWASAKI, Mobil, Sherwin-Williams, KOHLER, Bonfiglioli, TIMKEN, igus, Eberspaecher and so on.

The rich and colorful conferences and activities held in the same period of the exhibition are the unique brand characteristics of BICES, such as the Construction Machinery Industry Science and Technology Innovation Achievements Exhibition Area with the theme of "Forging A New Era and Casting A New Brilliant ", will enable the majority of users and visitors to have a deeper understanding of the outstanding achievements of China construction machinery industry development. It will inspire us to be more confident and hardworking, and continue to put into the "14th Five-Year" new innovative development work and build a world-class brand work with the attitude of strugglers.

At the same time, BICES will also launch a series of value-added services to help the development of small, medium and micro enterprises and enhance their brand influence. For the exhibitors' special and precise technologies, products, work methods and service solutions, the organizer will assist in publishing and promoting them, such as to pre-heat publicity before the exhibition, to do on-site promotion during the exhibition, live reporting, etc., and synchronizing online cloud exhibition halls to facilitate visitors to view them at any time after the exhibition. Fully support the brand building of small, medium and micro enterprises to make a new pattern of comprehensive coordination and benign development of enterprises covering the whole industry.

In order to further improve the satisfaction of exhibitors and visitors, we will continue to perfect the quality of our services based on the success of the previous exhibitions held at CIEC, and provide better services for exhibitors and visitors.

 

 

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